Sam White's College Station Real Estate Blog

Good morning,

Besides working in real estate, I'm a technology consultant for several groups, including a large state agency. Yesterday I was asked whether it was worth it to go to the trouble of putting analytic code on landing and conversion pages.

This particular query concerned a foreign language facebook ad targeted at Spanish speaking firefighters all over the globe. So, I rattled off many of the things that google analytics tells us:

• Where they came from and where they went
• How long they were on each page
• Their operating system
• Their browser
• Their mobile status and geographic location
• Their screen resolution
• Their connection speed

Beause the target audience is foreign, I think the information is even more important. Those of us that live on the mainland United States have a pretty good idea what's happening with the Internet here in the USA. We know how most folks connect and what OS and browsers are most popular. But what do we know about Latin America and other Spanish speaking areas that would help us serve them better?

Do they have high-speed internet through cable or DSL, or are they stuck with dail-up and satellite? Are they using Internet Explorer or another browser? What percentage are connecting though mobile devices and what operating system and screen resolution are they using? How about a snapshot of your clientele and target demographic?

All of these are valid questions if you are worried about getting YOUR contect to dispaly correctly on their Internet source. Especially pay attention to the information about mobile devices!

Just some thoughts for technology Tuesday!

Blue skies,

Sam White
Search.SamWhiteRealty.com
979-589-4487