Dear readers,
Today in our sales meeting we were talking about the slower market, and how to take advantage of the situation by doing something different. During the course of the meeting, one of our older (meant respectfully) brokers remarked about something he'd observed in the last few days.
One of our area's top producers has begun spreading a noticeable number of bright directional signs around her listings, thereby multiplying her visible number of her signs by four or so. In a community our size, this is something immediately noticeable.
Truthfully, I don't think she'll be able to keep all of those signs out there long, but then she doesn't have to. She did something different, and got noticed again.
I also noticed that she and her entire team attended recent Top Producer training and took good notes. She certainly isn't wasting her "off season."
I hope everyone is having a good week.
Sam White
www.SamWhiteRealty.com


It couldn't hurt to think outside the box.
It seems the Texas market as a whole is doing much better than the U.S. market. At least that it what I gather from reading this. http://recenter.tamu.edu/speeches/jg012407CSBryanChamberofCommerce.pdf
I notice that your inventory in Texas is about 5 months worth. Our inventory in South Florida is about 2 years worth. But when the tide changes it will be those who thought outside the box that get rewarded.